Los reembolsos ocultos, también conocidos como «efectivo del concesionario», son reembolsos que el fabricante otorga a los concesionarios cada vez que venden o arriendan un determinado modelo.
Son muy similares a los reembolsos de devolución de efectivo de los clientes, pero en lugar de que usted obtenga el reembolso, el concesionario puede conservarlo, todo mientras permanece oculto para el comprador del automóvil.
El propósito de los reembolsos ocultos del concesionario es ayudar a los vehículos a vender o arrendar más rápido sin el estigma de los grandes descuentos.
En teoría, los distribuidores pasarán el bono oculto a los consumidores a través de un precio de compra más bajo, pero si no se toma el tiempo para comparar precios con varios distribuidores, es posible que nunca obtenga el descuento.
Los reembolsos ocultos son difíciles de entender porque no se publican en ningún lado, solo los distribuidores los conocen. Sin embargo, he estado haciendo muchos análisis de datos sobre incentivos y precios, y al combinar algunas de mis fuentes de datos, creo que he descubierto algunos de estos incentivos ocultos: he hecho todo lo posible para ser lo más preciso posible.
| Posición | Vehículo | Precio | Reembolso oculto (estimado) |
|---|---|---|---|
| 1 | 2020 Mercedes AMG GT | $116,895 | $11,100 |
| 2 | 2019 Kia K900 | $60,895 | $8,800 |
| 3 | 2019 Mercedes S-Class | $97,245 | $8,700 |
| 4 | 2020 Acura MDX | $45,525 | $7,600 |
| 5 | 2019 Mercedes GLC Coupe | $62,195 | $7,000 |
| 6 | 2020 Mercedes S-Class | $98,995 | $6,900 |
| 7 | 2020 Acura TLX | $34,025 | $6,100 |
| 8 | 2020 Kia K900 | $60,935 | $5,900 |
| 9 | 2020 Infiniti QX80 | $68,145 | $5,300 |
| 10 | 2020 Infiniti Q50 | $39,875 | $4,900 |
| 11 | 2020 Acura RDX | $38,825 | $4,600 |
| 12 | 2020 Kia Stinger | $34,125 | $4,600 |
| 13 | 2020 Toyota GR Supra | $56,140 | $4,200 |
| 14 | 2019 Mercedes GLS | $74,975 | $4,200 |
| 15 | 2020 Infiniti QX50 | $41,275 | $4,100 |
| 16 | 2019 Mercedes E-Class | $54,495 | $4,100 |
| 17 | 2020 Toyota 4Runner | $40,714 | $4,100 |
| 18 | 2020 Acura ILX | $26,925 | $3,700 |
| 19 | 2020 Infiniti QX60 | $45,375 | $3,500 |
| 20 | 2020 Mercedes GLC Coupe | $63,995 | $3,500 |
| 21 | 2019 Mercedes CLS | $71,695 | $3,400 |
| 22 | 2020 Kia Optima | $24,355 | $3,200 |
| 23 | 2020 Toyota Avalon | $38,014 | $3,200 |
| 24 | 2020 Kia Sorento | $29,210 | $3,100 |
| 25 | 2019 Mercedes AMG GT | $99,995 | $3,000 |
| 26 | 2020 Honda Pilot | $35,650 | $3,000 |
| 27 | 2020 BMW 8 Series | $86,995 | $2,800 |
| 28 | 2020 BMW 7 Series | $89,145 | $2,700 |
| 29 | 2019 Mercedes CLA | $35,895 | $2,700 |
| 30 | 2020 Toyota Highlander | $39,838 | $2,700 |
| 31 | 2020 Mercedes E-Class | $55,045 | $2,600 |
| 32 | 2019 Mercedes GLC | $42,945 | $2,500 |
| 33 | 2019 Mercedes GLA | $36,745 | $2,500 |
| 34 | 2020 Mercedes CLS | $73,245 | $2,400 |
| 35 | 2019 Toyota Highlander | $36,554 | $2,400 |
| 36 | 2020 Kia Niro | $25,710 | $2,400 |
| 37 | 2020 Infiniti Q60 | $42,375 | $2,400 |
| 38 | 2020 Honda Clarity | $34,355 | $2,300 |
| 39 | 2020 BMW X4 | $53,145 | $2,300 |
| 40 | 2020 Kia Sedona | $31,520 | $2,200 |
| 41 | 2020 Mercedes GLA | $37,145 | $2,200 |
| 42 | 2019 Kia Niro | $25,020 | $2,200 |
| 43 | 2020 BMW 4 Series | $47,395 | $2,100 |
| 44 | 2020 Toyota Sienna | $35,819 | $2,000 |
| 45 | 2020 BMW 5 Series | $56,395 | $1,900 |
| 46 | 2020 Honda Odyssey | $35,910 | $1,900 |
| 47 | 2020 Kia Soul | $20,110 | $1,900 |
| 48 | 2020 BMW X5 | $61,495 | $1,900 |
| 49 | 2020 BMW X3 | $43,995 | $1,800 |
| 50 | 2020 BMW Z4 | $52,695 | $1,800 |
| 51 | 2020 Toyota Tundra | $42,495 | $1,800 |
| 52 | 2020 Kia Rio | $17,455 | $1,800 |
| 53 | 2020 Honda Passport | $37,530 | $1,800 |
| 54 | 2020 BMW M8 | $135,095 | $1,800 |
| 55 | 2020 Toyota Camry | $26,054 | $1,800 |
| 56 | 2020 Toyota Tacoma | $36,687 | $1,700 |
| 57 | 2020 Kia Forte | $20,255 | $1,700 |
| 58 | 2019 Mercedes SLC | $52,745 | $1,600 |
| 59 | 2021 Mercedes GLE Coupe | $77,495 | $1,600 |
| 60 | 2020 Mini Countryman | $45,250 | $1,500 |
| 61 | 2019 Mercedes GLE Coupe | $72,345 | $1,500 |
| 62 | 2020 BMW X6 | $66,895 | $1,500 |
| 63 | 2020 BMW X2 | $40,295 | $1,500 |
| 64 | 2020 Kia Sportage | $25,110 | $1,400 |
| 65 | 2020 Mercedes GLC | $43,995 | $1,400 |
| 66 | 2019 Mercedes A-Class | $34,045 | $1,400 |
| 67 | 2020 Mercedes GLE | $79,445 | $1,400 |
| 68 | 2020 Toyota RAV4 | $28,829 | $1,400 |
| 69 | 2020 Mercedes C-Class | $43,895 | $1,400 |
| 70 | 2020 Mercedes A-Class | $47,220 | $1,400 |
| 71 | 2020 BMW 2 Series | $38,895 | $1,400 |
| 72 | 2020 BMW X7 | $77,695 | $1,300 |
| 73 | 2020 Mercedes CLA | $39,295 | $1,300 |
| 74 | 2020 Mini Clubman | $43,250 | $1,300 |
| 75 | 2020 BMW M4 | $72,795 | $1,300 |
| 76 | 2020 Toyota Corolla | $21,254 | $1,200 |
| 77 | 2020 BMW X1 | $41,295 | $1,200 |
| 78 | 2020 BMW 3 Series | $44,645 | $1,200 |
| 79 | 2020 Toyota C-HR | $23,322 | $1,200 |
| 80 | 2020 Toyota Prius | $28,024 | $1,200 |
| 81 | 2020 Mini Cooper | $35,750 | $1,100 |
| 82 | 2020 Mercedes SLC | $53,245 | $1,000 |
| 83 | 2020 BMW M5 | $112,695 | $1,000 |
| 84 | 2020 Mercedes GLS | $78,695 | $1,000 |
| 85 | 2020 Honda CR-V | $26,170 | $1,000 |